Sound and movement can be added to your website using Audio/Video technologies. Your online advertising campaign might benefit from a snippet of digital music coupled with a brief movie or video of your product and service. You might want to make a digital audio recording of you telling your company story and have it broadcast right from your website. Properly done, audio and or video can make a compelling presentation that informs and entertains your clients and customers. What is important to note, is that any audio/visual component of a website should not delay the visitor from finding the information for which they are looking.

The power of web-audio and video is their ability to illicit experiences by presenting information in a linear narrative that appeals to the senses of sound and sight. This ability attracts and focuses an audience's attention on the material you want highlighted; it presents that material in an easily digestible format; it clarifies the meaning and significance of critical details; and it penetrates viewers' consciousness so that the information is retained.

The following types of audio and video web-presentations can be used to deliver a variety of material:

• Web-commercials and Email Campaigns
• Special Promotions and Product Offerings
• Product Descriptions and Overviews
• Testimoníals and Reviews
• How To Instructions and Tutorials
• Frequently Asked Questíons and Q&As
• Expert Lectures, Analysis and Opinion
• Background and History
• Personality, Staff, and Business Profiles
• Podcasts