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Flash is a method by which animated graphics on
your website is delivered. A flash intro is an
animated introduction to your website. They can
be exciting and even provide a good introduction
to you and your business.
You want flash design that is unique and supports
your online advertising goals. A good flash
design can not only look good, but also take
into account the purpose of your site and works
to enhance that purpose. Good flash design never
exists just for itself; rather it's there to
improve your customer's and your client's experiences
on your site. The best flash design can create
a buzz about your website, bringing in new customers
and clients as well as making sure your existing
customers and clients return again and again.
An expert flash designer will work to understand
your business, and your goals for your website.
The flash designer will then work with you to
create flash that gets the attention of your
exisiting and potential customers.
Adobe Flash, initially known as Shockwave Flash
and popularly called simply Flash, refers to
both the Adobe Flash Player and to the Adobe
Flash Professional multimedia authoring program.
Adobe Flash Professional is used to create content
for the Adobe Engagement Platform (such as web
applications, games and movies, and content
for mobile phones and other embedded devices).
The Flash Player, developed and distributed
by Adobe Systems (which acquired Macromedia
in a merger that was finalized in December 2005),
is a client application available in most common
web browsers. It features support for vector
and raster graphics, a scripting language called
ActionScript and bi-directional streaming of
audio and video. There are also versions of
the Flash Player for mobile phones and other
non-PC devices.
Initially focused on animation, early versions
of Flash content offered few interactivity features
and thus had very limited scripting capability.
More recent versions include ActionScript, an
implementation of the ECMAScript standard which
therefore has the same syntax as JavaScript,
but in a different programming framework with
a different associated set of class libraries.
ActionScript is used to create almost all of
the interactivity (buttons, text entry fields,
pick lists) seen in many Flash applications.
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