A keyword (also index term or descriptor) in Information Retrieval is a term that captures the essence of the topic of a document or a search query. When a descriptor is descriptive, it can be an effective search parameter. It is used to retrieve documents in an information system, for instance a catalog or a search engine.

Over 80% of all online transactions begin with a keyword search. To compete, you need to target all the relevant keywords. We can tell you the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors. You can take advantage of this information to optimize the content of your web pages and your meta tags Maximize your pay per click campaigns. Take traffic away from your competitors.

Focusing on generic keywords that gain an enormous number of searches, but which also have an enormous amount of competition is usually not worth it unless the keyword is highly likely to provide you with converting traffic, and unless you have a very big marketing budget. While determining what a company’s core ‘generic’ offering is, sourcing and data mining all the combination and permutations of how the words are used in conjunction with other related terms can provide a wealth of what are termed ‘long-tail’ keywords.

Keyword research should not be undertaken ad hoc. It is the foundation. for all natural search engine optimization techniques as the keywords finally selected based on search volume and likely ability to compete should be included in some, if not all, of the following SEO onpage elements, as well as in any anchor text backlinking to the relevant webpages:

• URL
• Title tag
• Metadata
• Headers
• Actual Content
• Navigation links
• Image names
• Alt attributes

We usually optimize your web page over the most relevant keyword for your product at no extra charge. However, optimizing a page is not the only thing that makes your site get a good ranking with Search Engines. We can consult with you about your choices to achieve a good ranking for your site too.